Ed Sheeran companions with Japanese illustrator and manga artist Rui Ikeda to launch an anime music video for his newest single, “Unhealthy Habits.”
Ed Sheeran not too long ago teamed up with Japanese illustrator and manga artist Rui Ikeda to launch an anime adaptation of the music video for his newest single, “Unhealthy Habits.”
Posted on the official Warner Music Japan YouTube channel, the animated music video for “Unhealthy Habits” was directed by Naomi Izumida and options animation manufacturing by CALF. The video itself is ready in Tokyo and depicts a tragic romance between a human lady and a vampire man.
Launched on June 25, “Unhealthy Habits” marks the second new track from Sheeran since 2019’s No. 6 Collaborations Undertaking. The unique, live-action music video for “Unhealthy Habits” was launched on the identical day and noticed Sheeran donning vampire fangs, spooky eye make-up and a pink go well with whereas exploring the streets of a bustling metropolis after darkish. The singer additionally launched the track “Afterglow” in 2020.
Sheeran is not the primary artist to include animated characters into their music movies this yr. The truth is, Katy Perry helped celebrate the 25th anniversary of Pokémon this summer season by recruiting Pikachu for her “Electrical” music video. Following the video’s launch, Perry shared, “After I visited the Pokémon Café whereas touring Japan, I bought so nostalgic. It took me again to my junior excessive years. So after I bought the decision to be part of the Twenty fifth-anniversary celebration alongside Publish Malone and J Balvin, I used to be elated.”
Ariana Grande additionally not too long ago teamed up with Epic Video games to deliver a sequence of reside animated live shows to Fortnite. The Rift Tour featuring Ariana Grande live shows had been held Aug. 6-8 and consisted of 5 reveals. Different artists who’ve introduced their music to Fortnite previously embody Travis Scott, Marshmello and Dominic Fike.
“Unhealthy Habits” is the primary single off Sheeran’s upcoming fifth album.
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Keegan Prosser (845 Articles Revealed)
CBR Information Author Keegan Prosser is a author, editor and popular culture nerd primarily based within the Better Seattle Space. She has contributed to publications together with The Seattle Weekly, Rolling Stone Journal, the Alaska Airways weblog and Android Central. She will be able to often be discovered perusing file shops, rewatching The Lord of the Rings or revisiting the Harry Potter (ebook) sequence. Observe her on Twitter @keeganprosser.